ITâS TIME TO COUNTER
IP infringements damage your brand and hit your revenue.
They could even harm your customers.
Fight back ANDÂ MONETISE AND PROTECT YOUR BRAND IP with IP Eye™.
MONETISE AND PROTECT YOUR BRANDÂ IP
You know your IP is worth protecting. Brand names, image rights, designs and trademarks â these things are your businessâs most valuable assets. Just as you keep your property and people secure, so you must look after the assets that make your business unique.Â However, in todayâs global economy, it is notoriously difficult to police IP infringements. Current reactive solutions simply arenât up to the task, yet the threats to brand equity and revenue are real and potentially huge.Â Counterfeit products that donât meet stringent safety standards are a danger to your customers. Sub-standard goods harm the value of your brand, and the PR consequences of this illicit trade can be grave.
If your IP is being used without your permission, your business is being harmed.
Poor quality products undermine your brand
The lack of safety standards can result in physical harm
Your business loses revenue
IP INFRINGEMENT IS EXPENSIVE TOO.
Around 7% of all online trade involves counterfeit goods with the result that at least 10% of top line revenue is lost to counterfeiters.Â At IP Expression, we donât simply understand the threats. We also know they can be costly and challenging to deal with.
TAKE ACTION NOW.
From football shirts to footwear, images to electronics, if someone is damaging your brand and earning illicitly from your IP, you need to do something about it.Â Thatâs why we developed IP Eye™ as an end-to-end proactive solution â because we believe that IP infringement isnât just a problem. Itâs also an opportunity.
Introducing IP Eye™
IP Eye™ is a powerful proactive technology developed by IP Expression. It finds IP infringements that are damaging your brand, and automatically helps turn perpetrators into licensed resellers while you get on with running your business. What was once a drain on your profits becomes a revenue stream.
Of course, not every infringement can be turned round so promptly. When a legal solution is required, IP Eye™ initiates legal proceedings, again working automatically, ensuring cost-effective resolution in most cases. And when our expert legal team needs to get involved, they manage every aspect of bringing the infringement to an end.
But thatâs very much a last resort. With IP Eye™ you can be confident that someone is always looking out for your IP â and taking swift action to secure it, protect it and monetise it.
The COMPLETE IP PROTECTION AND MONETISATIONÂ Solution
IP Eye™ searches every corner of the internet looking for IP and copyright infringements. Itâs tireless, efficient and effective, and when it finds infringements, it automatically contacts the website or business to let them know they have been found out. From small fan sites to large commercial operations, IP Eye™ can find them all.
Why turn every IP infringement into a legal clampdown when the opportunity is there to monetise your property? IP Eye™ automatically contacts perpetrators, turning infringements into a revenue source by implementing a safe and secure payment gateway for those using your IP illegally. Perpetrators are encouraged to become licensed users of your IP immediately, and payment is so straightforward that very many choose this route.
The internet makes global shopping easy, but it has also made life simple for counterfeiters. We work with some of the worldâs biggest online marketplaces such as eBay and Alibaba to make sure they constantly check our database of approved IP users. That way, your brand is protected and buyers can be sure that goods meet the quality standards they expect. IP Eye™ also gives buyers one-click verification that the licensee they are dealing with is operating legally.
Your digital assets such as logos and images are integral to your brand, but the internet makes it easy for them to be used without your permission. For instance, you may have seen presentations that use brand logos and images lifted from the web. Thatâs how simple it is for anyone to take your IP and use it without your knowledge, so imagine how far counterfeiters could go. IP Eye™ allows you to keep all such assets contained safely and securely online, only to be delivered to legitimate subscribers. That way, the right people get the access they need, and the wrong people are kept out of the picture.
The legal last resort
The power of IP Eye™ lies in protecting your brand equity and turning IP infringements into revenue opportunities. It has been designed to find infringements effectively and give perpetrators every opportunity to pay and comply, quickly and easily.
IP Eye™ is mostly automated, even when it comes to legal processes, but on those occasions when perpetrators refuse to co-operate, IP Eye™ is backed by IP Expressionâs legal experts.
Because IP Eye is a proactive solution, we go on the offensive armed with all the digital information needed to track, trace and apprehend perpetrators, including geographical data, names, addresses and locations. Our team works with local enforcement agencies to stop offenders and prevent goods making it to market.
No one wants to take this approach but when you need it, youâll be glad IP Eye™ is on your side.
Neil is a businessman and entrepreneur. He has worked as a consultant for Microsoft Corporation, Accenture and as a strategist for Hewlett Packard.
GET IN TOUCH
If you would like to find out more about how we can help protect and monetise your IP, please get in touch. We look forward to hearing from you.
29 Herriard Place