Behavior can be described - but not explained in rational terms.
Feelings can be explained - and are frequently lied about.
Emotions are raw and truthful - and they drive perceptions, choices and behavior.
We extract people's INTERNAL SYNTAX - their own narratives shaped by personal history,
tribal and cultural influences - to pinpoint
subconscious emotions & motivations.
We observe and question their EXTERNAL PARADIGMS: behavior, choices,
and the metaphors and other semiotics that find manifestation in their lives.
We connect the dots via Cognitive and Behavioral Psychology, Qualitative Techniques
and versatile, tailored Film Ethnography.
With 20+ years of experience, our processes channel powerful insights into:
+ powerful brand narratives / brand videos
+ positioning & communication workshops
+ communication blueprints with powerful psychological effect
On the creative side, our Chromatics screenwriters produce
insihgts-based, compelling content with emotional impact.