Bridging the World of Traditional Media and New Media
Transmedia: Consulting and Content Development
“Transmedia storytelling is about immersion, participation & experiences which will not only attract existing fans, but bring new audiences and new viewing experiences through a variety of mediums.”
In transmedia storytelling, content becomes invasive and fully permeates the audience’s lifestyle. A transmedia project develops storytelling across multiple forms of media in order to have different “entry points” in the story; entry-points with a unique and independent lifespan but with a definite role in the big narrative scheme.